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USG Boral Ltd.

Giving USG Boral the competitive advantage by increasing efficiency and positively impacting their sales process.

USG Boral staff member on laptop

The thinking

One of the main challenges USG Boral faced with their sales process was that they would have to manually produce very large and complex technical specifications for every potential project throughout Australia. This was a problem as this process would often take longer than 80 hours, thus leaving USG Boral’s open to losing potential projects, high overhead, and a siloed way of delivering information to potential customers.

The USG Boral engineering team were looking for a change. The solution needed to be easy to use, cater to the engineering and sales teams, produce highly complex technical specifications and be accessible from one single location. Technical specification approvals and legal compliance were also very important factors as the system would be used as a tool for real business and presented to the outside world.

Development approach

We used AGILE which is a time boxed, iterative approach to the software delivery and development that would help the software engineers build the solution incrementally with a large amount of flexibility and customer involvement throughout the evolution of the product.

Just some of the features

Rapid proposal creation

  • Attach proposals to created and managed projects.
  • Personalise specifications with branded pages, client logos and project related cover photos.
  • Develop specifications through pre-defined content library.
  • Search from 110 product systems to develop highly detailed specifications.
  • Customise product systems.
  • Drag and drop products and highlight product advantages.
  • Tailor the order of pages and products to meet customer requirements and remove ambiguity.
  • Specify project assumptions, advantages, descriptions and the codes and standards that apply to each and every project.
  • Go through stages of approval from engineers to managers, or legal as required.
  • Create 300 – 500 page technical specifications in a matter of minutes.
  • Download and deliver technical specification as a PDF.

Just some of the benefits

  • Save time and overhead on staffing.
  • Higher conversions through more effective and efficient sales process.
  • Brand consistency and continuity throughout the teams.
  • More accurate technical specifications created.
  • Compliance was no longer a concern as all legal and compliance formalities are pre-determined and integrated.
  • A tighter approval process meaning that specifications that go to potential customers are of the highest standard.

USG Boral feedback

"We engaged Reetek to develop a sophisticated, proprietary software for my company a few months ago. The project is still ongoing but thus far I have found the project manager (Darko Meskoski) and lead engineer (Harry Ho) to be knowledgeable, adaptable and adept at finding creative solutions for bringing my team’s vision to fruition."

"At project set out, Darko’s team sought to understand the full breadth and complexity of the project so as to establish a realistic timetable and manage expectations. Then and since, they have continually asked detailed, insightful questions and routinely offered more efficient alternatives to my ideas or added helpful features that I hadn’t even thought to ask for."

"Thus far, Reetek has met or exceeded my team’s expectations at every point and exhibited consummate professionalism. I look forward to finishing my current project with them and will certainly do business with them again. I would highly recommend their services."


Technologies we used

  • .NET 4.5
  • MVC 5 Web API 2.2
  • OAuth2 (security)
  • Angular JS 1.5
  • Bootstrap 3.3
  • HTML5 CSS3
  • iText 5.5

What we did

  • Requirements analysis
  • UI/UX design
  • Graphic Design
  • Custom software development
  • Database migration
  • System architecture
  • Project management
  • Documentation
  • Training

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